Real Estate Commissions in Canberra
If you’re thinking about selling your home in Canberra, one of the biggest costs you’ll face is real estate commission. It’s a fee that many people accept as unavoidable, but it doesn’t have to be. In fact, you can sell your property without paying a single dollar in commission. With Gemma, you can sell privately and keep more of your money. In this article, I’ll show you exactly how real estate commissions work in Canberra, what they typically cost, and how much you could save by choosing to sell privately with Gemma.
Click To View Our Sales PackagesHow Much Are Real Estate Commissions in Canberra?
In Canberra, real estate agent commissions usually fall between 2.0% and 2.75% of the final sale price. The actual percentage varies depending on the agency and the suburb you’re in. Even a small difference in commission rate can lead to thousands of dollars in extra costs. For example, a 2.5% commission on a $900,000 property would cost you $22,500 in agent fees alone.
And that’s not even considering marketing costs, which are typically added on top. With Gemma, there’s no commission at all. You keep 100% of your sale price minus a simple, upfront flat fee.
Commissions Are Not Regulated
Real estate commissions in Canberra are not fixed or government-regulated. Agents are free to set their own rates, and they often charge additional fees for advertising, open homes, or listing upgrades. This can make it hard to know what you’re actually paying until you’re deep into the process.
That’s one of the reasons many sellers are choosing Gemma instead. You get complete transparency, no hidden fees, and no commission – ever.
How Much Commission Costs You
To give you a clear idea of the real costs, here’s a breakdown showing what you would expect to pay at various sale prices using different commission rates.
| Sale Price | Commission at 2.0% | Commission at 2.5% | Commission at 2.75% |
|---|---|---|---|
| $650,000 | $13,000 | $16,250 | $17,875 |
| $800,000 | $16,000 | $20,000 | $22,000 |
| $950,000 | $19,000 | $23,750 | $26,125 |
| $1,100,000 | $22,000 | $27,500 | $30,250 |
| $1,300,000 | $26,000 | $32,500 | $35,750 |
What About Marketing Fees?
Marketing is often charged separately from commission, and the costs can vary widely. In Canberra, many agents will recommend a marketing budget of $2,000 to $10,000 depending on the location, property type, and competition. You may be charged for:
- Photography and floorplans
- Video walkthroughs or drone footage
- Brochures, signboards, and letterbox drops
- Listing upgrades on realestate.com.au and Domain
- Social media campaigns
These are often billed upfront and can’t be refunded if your property doesn’t sell. With Gemma, you choose exactly what you want to pay for. There’s no pressure, no commissions, and no locked-in advertising packages.
Sell Privately With Gemma and Keep More of Your Profit
With Gemma, you can sell your property privately and avoid paying any real estate commission. That means you’re not giving away a percentage of your home’s value just for someone else to list it and take enquiries. You stay in control of the process and keep every dollar of the sale price for yourself.
Your property will still appear on realestate.com.au and Domain, just like with an agent. But instead of relying on someone else to speak to buyers, arrange inspections, or respond to offers, you can do it all yourself through your personal Gemma dashboard. It’s easier than you think, and we’re here to help whenever you need it.
Compare the Savings With Gemma
Let’s take a look at how much you could save by selling privately with Gemma instead of paying a traditional real estate agent 2.5% in commission.
| Sale Price | Agent Commission (2.5%) | Commission With Gemma | You Save |
|---|---|---|---|
| $650,000 | $16,250 | $0 | $16,250 |
| $800,000 | $20,000 | $0 | $20,000 |
| $950,000 | $23,750 | $0 | $23,750 |
| $1,100,000 | $27,500 | $0 | $27,500 |
| $1,300,000 | $32,500 | $0 | $32,500 |
Why More Canberrans Are Selling Privately
Canberra has one of the most stable property markets in Australia, and many homes sell quickly with the right exposure. That’s one reason more people here are choosing to skip the agent and go private. Selling privately with Gemma gives you the same visibility as agents have, without the high fees.
Whether you’re in Belconnen, Woden Valley, Tuggeranong, or Gungahlin, you can sell your home efficiently and cost-effectively. You can manage buyer enquiries, schedule inspections, and negotiate confidently – all without needing to give away a portion of your sale.
What Gemma Offers You
When you list your property with Gemma, you get everything you need to manage a successful private sale:
- Realestate.com.au and Domain listings
- A dedicated online dashboard
- Optional extras like photography, signage, and brochures
- Step-by-step guidance and selling templates
- No commission – ever
You’re never alone. Our support team is ready to help with tips and advice at every step, whether you need assistance with your listing, responding to buyers, or handling an offer.
Is It Hard to Sell a Home Without an Agent?
No, it’s not. Most sellers in Canberra already have the knowledge they need to manage the sale themselves. You know your home better than anyone. You’re more motivated to get a great price. And with Gemma’s support, the process is straightforward.
All you really need is access to the right platforms and the confidence to handle a few conversations with interested buyers. You don’t need a licence or special qualifications – just the willingness to take control and save money.
You Stay in Control
One of the biggest benefits of selling with Gemma is that you stay in control the whole way. There’s no pressure to accept an offer just to meet an agent’s timeline or budget. You decide how your property is marketed, who you speak to, and when inspections take place.
You’re not chasing updates or wondering what’s going on behind the scenes. With Gemma, everything is right in front of you, and you’re the one making the decisions.
Keep More of Your Sale Price
The average home in Canberra sells for more than $800,000. At a 2.5% commission, that’s $20,000 going to someone else. That money could be used for your next home, savings, travel, or even renovations. Selling with Gemma gives you the opportunity to keep that value where it belongs – with you.
Private selling is no longer a risky or unfamiliar option. It’s the smart choice for homeowners who want to keep control, save money, and still achieve a great result.
List With Gemma and Start Saving
Real estate commissions in Canberra are high, but they’re also avoidable. By listing your property privately with Gemma, you can take charge of the sale process, reduce your costs, and walk away with more money in your pocket. You’ll have access to major listing sites, tools to manage your listing, and a team that’s here to support you along the way.
If you’re ready to sell, there’s no better time to go private. Join the growing number of sellers across Canberra who are making the switch to Gemma and keeping thousands in their own hands.
List your home with Gemma today and discover how easy and rewarding it can be to sell privately.